We are consultants, technologists, and educators who believe that small businesses and institutions deserve world-class digital tools — crafted specifically for them.
PlayCoda was born in Jaipur in 2024, out of a simple but powerful observation: India's MSMEs and educational institutions were being left behind by the digital revolution. Off-the-shelf software didn't fit their needs, and enterprise tools were out of reach.
So we built something different — a collective of consultants, designers, and engineers who work from the ground up, crafting customised CRM systems, simulation tools, and web platforms that match each client's unique reality.
Today, we're on a mission to empower over 1 Lakh MSMEs across India with the technology they deserve — without the enterprise price tag or the one-size-fits-all compromise.
Every decision we make is guided by a clear mission and a vision for the future of India's small businesses.
Empower 1 Lakh MSMEs and educational institutions across India with customised CRM tools, simulation software, and digital platforms that enhance productivity, streamline operations, and drive measurable, real-world impact — at a price they can afford.
We envision an India where every MSME — from the neighbourhood gym to the manufacturing workshop — is technologically advanced, data-driven, and equipped with scalable tools that grow alongside their ambitions. A digitally empowered India, built from the ground up.
A multidisciplinary team of builders, thinkers, and strategists — all united by the goal of making technology work for you.
* Team member details are illustrative. Update with actual team information before publishing.
From a first idea in Jaipur to a platform serving MSMEs and educators across India — here's how we got here.
Incorporated in Jaipur, Rajasthan, by a group of consultants who saw the gap: India's MSMEs and educational institutions were being left behind by the digital revolution. Off-the-shelf tools didn't fit. Enterprise software was out of reach.
Shipped our first interactive educational simulation to a coaching institute in Rajasthan — making complex concepts visual, engaging, and measurable for students. The response sparked a surge of inbound interest from institutions across the state.
Launched GymKhata — our flagship gym and fitness studio CRM — on the Google Play Store. Built from real conversations with gym owners, it handles member management, billing, attendance, and performance tracking in one place.
Crossed 50 simulations delivered spanning education, marketing, and professional training. Simultaneously expanded our web development and CRM portfolio into retail, healthcare, and manufacturing — growing from a Jaipur startup into a multi-sector digital partner.
We're scaling our platforms, deepening partnerships, and building the infrastructure to reach our most ambitious goal yet — equipping 1 Lakh MSMEs across India with affordable, customised digital tools that genuinely transform how they operate.
These aren't just words on a wall — they're the principles that guide every project, every decision, every line of code we write.
We never template. Every solution is engineered from scratch around your unique goals, workflows, and audience.
We embrace cutting-edge technology — simulations, digital twins, CRM — but only when it solves a real problem for real people.
We invest in long-term relationships. Your growth is our benchmark for success — not just delivery dates or invoices.
Every tool we build is measured by impact — productivity gained, churn reduced, learners empowered, businesses grown.
Whether you're an MSME, a school, or a fitness studio — let's build something that changes how you operate.
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